6.9.14

JASON WU S/S 15

















































For some, fashion week doesn't start until Jason Wu or Alexander Wang and tonight, Jason Wu ruffled some feathers. According to sources, Jason Wu has sold a majority stake in his brand to a company called InterLuxe. This means we'll be seeing lots of new commercial fashion for the brand, including perfumes, flagship stores, bags and other accessories. Some would argue that this would dilute his brand, making it less 'special' and just another company. His collection this year was rather minimal and neat, compared to his past bolder collections. This year, the looks had a very well-kept, clean look about them.

I have mixed feelings about this collection, I like the minimal touches, because well, I'm a minimalist. But when compared to his past collections, this one is really boring. It's far too concious about wearability and commercial flair, no interesting shapes or daring laces with leather. I guess this is Wu's way of hinting about the brand he'd like to build in the future, which I think will shake off his younger fans, but it will attract an older, richer audience.


What did you think of this collection?
Let me know, in the comments below.


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Photo Credit: Style.com
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